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Why choosing the right property manager matters more than you think!


As a property investor, maximising the value of your property asset must be your top priority. And yet, many investors undervalue the role that property management plays in their property’s value. 

Securing a great property manager ensures you achieve the right rental return, that your property doesn’t stay vacant for too long, that you have a great quality tenant who doesn’t create any issues, and that your maintenance costs are kept to a minimum. 

Many investors mistakenly believe that property managers simply collect rent, but the reality is far more complex. A skilled property manager is an invaluable asset, safeguarding your investment and maximising its potential, while a poor one can lead to costly headaches and erode your returns.

An exceptional property manager acts as your eyes, ears, and counsel, proactively managing every aspect of your investment. So, what does a great property manager bring to the table?

Expertise in legislation and market dynamics

Australia’s rental landscape is constantly evolving, with frequent changes to legislation. A good property manager stays abreast of these reforms, ensuring your property remains compliant and you avoid potential legal pitfalls. For instance, recent rental reforms in Queensland applying to rent, bonds and more underscore the importance of having a property manager who understands these changes and acts in your best interest.

Brooke Willis, award winning property manager at Brooke Willis Property in Brisbane said, “Beyond legal knowledge, market expertise is paramount. A property manager with a deep understanding of your local market can accurately assess your property’s rental value, preventing you from under-marketing it and missing out on potential income. With rent increases in Queensland  restricted to once every 12 months, getting the initial rental price right is crucial for maximising your annual return.

“If you don’t have the right property manager in place, it can cost you a lot. Don’t be tempted by the cost of a smaller management fee as it can lead to bad situations that would have been avoided if the right property manager was secured in the first place.” 

Brooke Willis Property team, Brisbane

Tenant vetting

One of the most critical roles of a property manager is tenant vetting. A thorough vetting process involves more than just checking references; it includes assessing a tenant’s financial capacity, reviewing their rental history, and identifying any red flags. A poor vetting process can lead to significant problems, including:

  • Rental arrears: Tenants unable to afford the rent can quickly fall behind, impacting your cash flow.
  • Property damage: Tenants with a history of property damage can leave you with substantial repair bills.
  • Neighbour complaints: Unsuitable tenants can lead to disputes and complaints, potentially affecting your property’s reputation.

A diligent property manager minimises these risks, ensuring reliable, long-term tenants who treat your property with respect.

Proactive maintenance management

Maintenance issues are inevitable, but their impact on your investment hinges on how they’re managed. A great property manager is proactive, addressing repairs promptly and efficiently. A neglected issue, like a green pool left untouched for months, can escalate into thousands of dollars in repairs. Effective maintenance management by a property manager includes:

  • Timely communication: Informing you promptly about issues and seeking your approval for repairs.
  • Efficient coordination: Organising qualified tradespeople to rectify problems swiftly.
  • Preventative measures: Identifying potential issues during routine inspections before they become major expenses.

This proactive approach prevents minor problems from becoming costly nightmares, saving you money and protecting your asset’s value.

Seamless problem solving and peace of mind

Ultimately, a good property manager provides peace of mind. They handle the day-to-day intricacies, from routine inspections and ingoing/outgoing reports to addressing tenant disputes. This seamless problem-solving often goes unnoticed because things simply run smoothly. 

This “set and forget” experience allows you to focus on your broader investment strategy without the constant worry of managing tenants and maintenance. It removes the common headaches that can deter investors from expanding their portfolios.

The hidden costs of a bad property manager

The consequences of choosing the wrong property manager can be far-reaching and financially damaging, often outweighing any perceived savings on management fees.

Financial losses

  • Lost rent: Poor market knowledge can lead to under-pricing your property, while inadequate tenant vetting can result in frequent vacancies or persistent rental arrears.
  • Exorbitant repair costs: Neglected maintenance issues can escalate into major, expensive repairs. Delayed responses to urgent issues, like a broken air conditioner in summer, can also lead to tenant compensation claims, adding to your expenses.
  • Legal fees and fines: Non-compliance with rental legislation due to a property manager’s lack of knowledge can result in hefty fines and costly legal battles.

Increased stress and time commitment

Instead of being a passive investment, your property can become a constant source of stress. You may find yourself spending considerable time dealing with tenant complaints, chasing up overdue rent, or trying to coordinate repairs that your property manager has neglected. This negates the very purpose of hiring a manager in the first place.

Damage to your investment strategy

A negative experience with a bad property manager can sour your view on property investment. The constant headaches and financial drain can deter you from expanding your portfolio, effectively derailing your long-term wealth creation goals. 

How to find a good property manager

Finding the right property manager requires a diligent approach. It’s not just about flashy websites or low fees; it’s about finding a dedicated professional who aligns with your investment goals.

Referrals from trusted sources, particularly other successful investors, can be an excellent starting point. A referral indicates that someone has had a positive experience with the agency or individual. However, don’t stop there.

It’s crucial to do your own vetting. Some agencies might look great online, have a fantastic website, have a fantastic Instagram, and have all the bells and whistles, but who will actually be looking after your property?

In larger property management organisations, your property and tenant may be palmed off to a junior with little to no experience. It’s important you know exactly who you will be working with.

Schedule a direct conversation with the individual who will be managing your property. This allows you to gauge their:

  • Communication style: Are they responsive, clear, and easy to understand?
  • Market knowledge: Do they demonstrate a solid understanding of the local rental market and your property’s value?
  • Strategy for tenant acquisition: How will they attract and vet quality tenants?
  • Approach to maintenance: What is their process for handling repairs and maintenance requests?
  • Knowledge of legislation: Are they up-to-date with current rental laws and reforms?

This conversation is vital for building confidence in their abilities and approach.

Google reviews and other online testimonials are also invaluable resources. They offer raw, unfiltered feedback from previous and current clients, shedding light on their experiences with the agency’s service, communication, and problem-solving abilities. Look for consistent themes in positive reviews, such as responsiveness, proactiveness, and effective management of issues. Conversely, be wary of recurring negative comments.

Key qualities to look for

When evaluating potential property managers, prioritise these essential qualities:

  • Excellent communication: This is arguably the most crucial trait. You need a property manager who keeps you informed, responds promptly to your queries, and communicates effectively with tenants.
  • In-depth knowledge: They must possess strong market knowledge and an expert understanding of current rental legislation.
  • Proactive and diligent: Look for someone who is proactive in addressing issues, managing maintenance, and conducting thorough inspections, treating your property as if it were their own.
  • Strong tenant vetting skills: This is the cornerstone of a successful tenancy. Ensure they have a robust process for screening applicants.
  • Problem-solving abilities: They should demonstrate the skill set to navigate complex situations, such as tenant disputes or challenging maintenance issues.
  • Genuine value: Chasing the lowest property management fees will often cost you more in the long-run. The more issues there are, the more time and money you will lose to the process. Finding a property manager that provides real value, not the lowest cost, will cost you less overall. 

Key takeaways

Choosing the right property manager is not merely a transactional decision; it’s a strategic partnership that profoundly impacts the success and profitability of your investment property. Take the time to vet thoroughly, ask the right questions, and select a professional who truly has your best interests at heart. Your investment deserves nothing less.

Looking to invest and need some guidance on how to maximise the value of your asset? Chat to us today.