Step Three:
Selecting a property that appeals to locals

1. Understanding the profile of the locals

Analysing the habits of the locals and what their looking for including things such as:

  • Average income levels – Understanding average income levels for local renters and owners.
  • Demographic profile – Does the area attract single professionals, young families, or retirees.
  • Owner occupier appeal – Ratio of locals who live in their own home (owner occupiers) vs renters.

2. Liveability

Understanding the proximity of the property to local amenities such as:

  • Local transport – access to buses, trains, trams, and motorways.
  • Access to education – Understanding which are the preferred schools and local school catchments.
  • Shopping, restaurants and recreation – Walkability to local shopping facilities, local cafes, restaurants and recreational areas such as gyms.

3. Quality, Layout and Size

Analyse the specifics of a property to ensure it meets our strict criteria. We ensure our clients invest in property that inherit some key design attributes:

  • Over-sized apartments, townhouses and houses – we will ensure they are liveable and desirable for future tenants and owners.
  • Sufficient natural light and ventilation through the property – access to natural light also will enhance the liveability and desirability of a property. It’s important to assess this upfront.
  • Quality – ensuring a high quality and level of finish will attract tenants and future buyers.
  • Layout – reviewing the properties floor plan layout to ensure it’s efficient and functional.

It’s critical to understand what a local owner-occupier looks for in a property.

Below is an example of a poorly designed townhouse that lacks in size (only 90sqm internally) but is also less functional. In contrast, we’ve also provided an example of a well-designed townhouse that appeals to local owners, which is also larger at over 150sqm internally.

Undesirable floor plan

Size: 66sqm internal + 10sqm balcony


  • Galley style kitchen
  • Saddleback bedroom layout
  • Congested living and dining space
  • Insufficient kitchen bench space

Well-designed floor plan

Size: 93 sqm internal + 19sqm balcony


  • Functional Design
  • Large, wide living and dining space
  • Corner unit with strong exposure to light and ventilation
  • Bedroom separation
  • Large, usable balcony space
  • Full kitchenwith island bench

4. Purchase at the right price

Prior to recommending a property to our clients, the project has been compared to the local market extensively to ensure our clients are purchasing at the right price.

A property that presents good value can help a client to achieve their goals sooner rather than later. A great indicator for the right price is a project which inherits a high proportion of owner-occupier buyers.

For example, a development of 9 townhouses where 5 purchasers are local owners indicates that the type of property and the price has been accepted by the local market.

Step 1:
Understanding Market Cycles
Step 2:
Understanding the local market

Speak to our team today to build wealth through property investing